Last month, Coca-Cola liberated a colorful new advertisement that features some wacky dancing by people who took a sip of the promoted beverage during their usual activities. That very commercial was scored by none other than Tyler, The Creator, and contains many of the unorthodox elements that the Odd Future alum has become popular for.
Today, Tyler unveils a new single titled “Tell Me How,” a high-energy number that was first heard during the aforementioned ad that shows Tyler doing more chanting and call and response-style lyrics throughout:
“Tell me how it taste, yeah, the good, good, good, I’m a little down with the good, good, good, tell me how it taste, yeah the good, good, good, take a sip of the coco, my eyes can see that you go, good, good, good/”
It’s been a couple of years since Tyler, The Creator released his fifth studio LP IGOR, a conceptual, genre-bending effort that saw 12 tracks and additional, uncredited appearances from the likes of Kanye West, Charlie Wilson, Lil Uzi Vert, and Playboi Carti. The album is Tyler’s most successful to date, landing him his first number one album on the Billboard 200 thanks to 165,000 album equivalent units sold during its first week of release. Prior to IGOR’s direct predecessor was the more hip hop-oriented Scum Fuck Flower Boy (or simply Flower Boy), another critically acclaimed effort that made headlines for both Tyler’s continued expansion musically and revelations in regards to his personal life on standouts like “Garden Shed.”
In related news, it was recently announced that Tyler, The Creator’s breakthrough single, the shock rap-esque classic “Yonkers,” has earned him a Platinum plaque — a decade since it first made landfall. The track is taken from Tyler’s debut album Goblin, which has attained Gold certification status.
Press play on “Tell Me How” — and the Coca-Cola commercial that uses the song — below.