Pop Smoke’s parents, Audrey and Greg Jackson, took a hit when the “Dior” rapper was shot and killed as he stayed in Los Angeles to work on his debut album. Now, they’re taking measures to inhibit further acts of gun violence via a partnership with the Entertainers 4 Education Alliance/I WILL GRADUATE program.

“Because of gun violence, I’ll never see my son run up the front of our steps, taking them two at a time,” Mrs. Jackson says in the video. “He won’t ever take my hands again and dance with me. He won’t come into my room and muscle pose in the mirror. Gun violence destroys families. It must stop.”

Pop’s death occurred when he was in his prime, but the love and support from his fans have continued in his absence, earning him several accolades for his posthumous projects.

“We needed to get our youth’s attention fast and saw Pop Smoke’s polarizing music, life and death as a catalyst for positive change,” said Tonya Lewis Taylor, a graduate from Entertainers 4 Education Alliance/I WILL program. “We needed to get our youth’s attention fast and saw Pop Smoke’s polarizing music, life and death as a catalyst for positive change.”

“We reached out to his parents who wanted to honor their son’s legacy by participating in the video,” she continued. “We want the youth to considerably weigh the cost of their actions. There is no going back after that trigger is pulled. One moment of anger creates a lifetime of pain and anguish for the loved ones left behind.”

The anti-gun violence PSA comes after a year riddled with gun violence. Per the PSA, there were 1,000 shootings and almost 300 murders in New York City alone. As for the hip hop world, King Von and Mo3 were just two of the artists that passed away. Boosie and Benny the Butcher — who were also victims of shootings — survived and have been focused on recovering.

Look below to check out the PSA from Pop’s parents.