*

Will Smith and Jada Pinkett Smith launch multimedia venture, Westbrook Inc.

Dayna Haffenden

 // Jul 11, 2019

@willsmith // Instagram

Will Smith and Jada Pinkett Smith are taking couple goals to another level. Yesterday (July 10), the couple shared that they are a starting a multimedia venture, Westbrook Inc.

The upcoming company will support new and existing projects from the Smith family. Some of the projects include short and mid-form digital content, TV shows and movies. In a statement to Variety, the entertainment couple shared their excitement.

"We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space," Jada and Will said in a statement. "With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.'s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world."

Westbrook Inc. will begin launching content later this month. Currently, Westbrook Studios produces Jada Pinkett Smith's "Red Table Talk." The company also helped with Will's social media buzz and the social media campaign for the Disney remake of Aladdin. Jaden Smith's water brand, Just Water, is also supported by the company.

The company will also house a handful of subsidiary studios including Westbrook Media, Red Table Talk Enterprises and many more. Overbrook Entertainment, which was founded by Will Smith and James Lassiter in 1997, has supported a number of Will's films including Men in Black II, Hitch and I Am Legend.

Earlier this month, the 50-year-old actor shared the exciting news that Aladdin has officially become his highest-grossing movie. In a post uploaded to Instagram, the social media star said thank you to his fans for their endless support.

"This is a post that I'm just humbled and honored to make right now," he said. "Today, Aladdin just passed Independence Day as the highest grossing film of my entire career. To be in this game as long as I've been in this game, and to have my biggest movie at this point in my career, I just want to say thank you."

Congrats to Will Smith and Jada Pinkett Smith on their latest business venture!

Video
From the top