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A look into how OutKast influenced the ever-evolving soundscape of Atlanta | Sponsored by AT&T

KC Orcutt

 // Apr 2, 2019

OutKast's influence on hip hop can be carefully traced from the very beginning of their innovative careers. Today, over two decades since co-founding members André 3000 and Big Boi first disrupted the status quo, their legacy remains at the pulse of American pop culture. As the pair set out on their destined quest to put southern hip hop on the map since debuting on the scene in the early 1990s, their discography has become increasingly held in high regard. From cultivating their own forward-thinking sound and embracing a diverse array of influences such as jazz, funk, electronic, soul and rock music, to name a few; to setting ample fashion trends with their taste-making aesthetic, OutKast's ongoing evolution is undeniably representative of the imaginative spirit of Atlanta.

While the duo's legacy cannot be understated, emerging artists such as Metro Boomin', Gunna and Summer Walker are each honoring the high standard set by OutKast by way of placing an emphasis on individuality. As exemplified by Metro Boomin's unrelenting work ethic and drive to innovate, Gunna's visionary leadership and ability to resonate with the youth, and Walker's captivating vocal style and soulful, mercurial nature; each are putting on for the A in a way that is as inspiring as it is hard-pressed to ignore. With OutKast's intention to create artistic statements of substance, and harness the power of limitless creativity being a clear influence on today's ATLiens, it truly is an exciting time to support those who are continuing to shift the culture forward and carry themselves with southern pride.

In celebration of Atlanta and the creatives it helps foster, join us on April 4 for a series of events raising a glass to the innovation that has become synonymous with the prized southern city. From a roundtable conversation hosted by Jermaine Dupri alongside hometown heroes Paul Judge, Kei Henderson and surprise guests to special performances from 2 Chainz, Gunna and more, (404) Day is not to be missed. To RSVP and for more information, please see here.

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