After luxury fashion brand Gucci found itself on the receiving end of backlash surrounding a design resembling blackface, Floyd Mayweather vocalized his opinion that the controversial misstep was not enough for him to step away from supporting the brand.
"I'm not a follower," he said, as protest movements against Gucci began formulating. "You know when everybody else they say, 'Everybody gonna boycott?' I say guess what, this boy gonna get on a yacht and live life."
Mayweather's commentary did not sit well with neither T.I. nor 50 Cent, which encouraged the former to release a diss track aimed at the retired boxer in response.
During the song, titled "F—k N—a," Tip spits, "I don't give a f—k how much money you have/What did you do with it? How did you use it to make an impact and influence the wealth for the better?/You rather go buy jewelry, whatever."
After the Atlanta veteran and 50 Cent expressed their disgust, the 41-year-old doubled down on his stance.
"For Instance, why would we (as a people) agree to a temporary boycott of Gucci for merely 3 months if what was done caused so much strife?" Mayweather posed on Instagram. "Why wouldn't we agree to a permanent boycott of Gucci as well as all other merchandise that fall under the Kering ownership, such as YSL, Balenciaga, Alexander McQueen and more? I'll tell you why… it's because in this day, celebrities and failing artist pick and choose the hottest trending topic as a means of seeking attention and using fake advocacy as their platform when their 'talent' no longer benefit them [sic]."
He continued: "It's common knowledge that these luxury brands aren't being purchased on a large scaled by the Black Communities that you portray you're advocating for, yet you use the emotions of our people that are already suffering with countless issues within their own home-front [sic] that you conveniently pay no regard or respect to. The same celebrities stirring the pot over brands that they, without doubt, will continually buy, are the same artists that inject rap lyrics fueled with drugs, murder and sexual promiscuity into the very Black Communities you're pretending to care so much about."
After vocalizing his early support of Dapper Dan, who began working with Gucci in 2017, the legendary Harlem designer thanked the boxer for his support.
From there, 50 Cent made an attempt to get in the last word by posting a fake letter mocking Mayweather's public statement.
"Y we gotta boy cott Gucy? F—k T Eye, he anit knowbody," 50 posted on Instagram. "His carear is ova! I know Fiddy Scent is gonna sea dis an say eye did it right dis... F—k him two! Scentsearly, Flyd '$' Maywhat.'"
Amid the controversy, Dapper Dan has been working to hold Gucci accountable for its actions. See 50 Cent, Floyd Mayweather and Dapper Dan's recent commentary on the matter in the posts below.
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These people are playing hopscotch. First, they're supposedly boycotting the NFL but as soon as the Super Bowl came around, they were either at the game, watching it on TV or throwing Super Bowl parties. Last week, it was R Kelly, this week it’s Gucci. People boycott for trend but turn around and still shop at H&M and watch the NFL.
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When the brands took everything from me and I was sewing in a basement, @floydmayweather was there. When artists couldn’t afford to buy #DapperDan clothes, I would give them credit, and then y’all got famous and y’all never came back. I’m not going to call y’all out, but I’ll give y’all the opportunity to speak up. This new journey for me started with #JayZ (@aintnojigga); Thank you brother for doing that #LifeAndTimes feature on me, which led to #KelefaSanneh’s 2013 “Harlem Chic” cover story in @newyorkermag. Shortly after that, #BlackTwitter exploded. Black Twitter is why I reached where I am today. And I want to give a special thanks to @wutangclan, because they told their stylist @monicamorrow to “find Dapper Dan” because they wanted me to do their clothes. And thanks to you too @diddy for sending @marnixmarni, @juneambrose, and @misahylton to the basement for clothes also! Picture #1: @floydmayweather in the basement. Picture #2: #JayZ @aintnojigga wearing a jacket that was made in the basement.