Hours away from the release of what will be J. Cole's fifth studio album, KOD, and fans have been granted a little more insight into the North Carolina rapper's creative process, at least as far as the project's multidimensional title goes.
To help add to the anticipation, a new trailer has surfaced, offering an explanation into the acronym's multiple meanings.
The first, Kids on Drugs, brings to light the country's war against addiction and prescription drugs, with a voice, perhaps J. Cole's, meditating on the matter.
"If I turn on the TV right now, it's not gon' take long for there to be an advertisement that pops up that says 'Are you feeling down? Have you been having lonely thoughts?,'" the trailer states, in what sounds like a distorted version of the MC's voice. "And then they shove a pill in your face. The first response of any problem is MEDICATE."
As the trailer continues, it addresses the second meaning, King Overdosed, a name that relates to both the first meaning and the album's cover art.
"That's representing me, the times that I was and am afflicted by the same methods of escape," the 33-year-old continues.
The next meaning, Kill Our Demons, is the third and final interpretation, which the rapper believes is the "end goal," elaborating that we must, "Face our shit; realize that we have some shit going on inside. Everybody."
Before the project drops tonight at midnight (April 19), take a look at the trailer offering more insight into J. Cole's forthcoming KOD album, below.
KOD. 3 meanings.— J. Cole (@JColeNC) April 19, 2018
Kids on Drugs
Kill Our Demons
The rest of the album I leave to your interpretation.