Lil Pump, "ESSKEETIT"
Lil Pump's latest, "ESSKEETIT," shows off his production skills, with the self-made instrumental creating a perfect soundscape for the rapper to continue his eccentric and meteoric rise to fame. The color visual features showers of cash, the rapper smashing the window of a new Rolls Royce, elderly women doing drugs, a game of strip poker and an arctic aesthetic touch. Because why not?
Young Thug, "Anybody" featuring Nicki Minaj
Young Thug made a vow earlier this year that he wouldn't be releasing any new music in tribute to his brother, who is deaf. Instead, the rapper decided to take a different approach to keep his promise, releasing a video of his latest Nicki Minaj single "Anybody," that features the lyrics translated into American Sign Language. Many props to Thugger for executing an accompanying visual that is both inclusive and long overdue for rap fans who are also members of the deaf and hard of hearing community.
Lil Durk, "Crossroads"
Lil Durk recently dropped his Just Cause Y'all Waited project, an EP that ambitiously spans 12 tracks and celebrates his transition to being an independent artist after parting ways with Def Jam. During the visual for the track, "Crossroads," the Chicago rappers pays homage to his own, reflecting on the impact that loss has had on him while weaving in a fitting and heartfelt tribute to Fredo Santana.
Princess Nokia, "Your Eyes Are Bleeding"
Coinciding with the release of her new mixtape, A Girl Cried Red, Princess Nokia has dropped a new visual to accompany the track "Your Eyes Are Bleeding." Throughout the emotive visual, Nokia further solidifies her reputation as one of the most exciting emerging voices in hip-hop, taking viewers on a reflective car ride through memory lane and the present moment alike.