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Report: Radio host and artist manager AD The General passes away in car accident during Nor’easter storm

KC Orcutt

 // Mar 3, 2018

AD The General // Facebook

Anaida Duran, better known as AD The General among the hip-hop community, tragically lost her life Friday (March 2) after getting into a horrific car accident in Brooklyn.

According to the NY Daily News, Duran was traveling in East Flatbush during the height of Friday's nor'easter storm when she lost control of her vehicle and hit multiple parked cars. According to authorities, the 42-year-old was rushed to Kings County Hospital, where she made her transition.

AD The General was best known for her work through her company, The Elegant Hoodness Musical Program, enabling her to become both a fixture in New York's ever-evolving hip-hop scene and a genuine ally to up-and-coming artists.

Through her organization, which was established in 2004, AD helped lift the careers of independent artists by helping provide a platform and hosting live music showcases, networking events, radio appearances, written interviews and more.

As someone who wore many hats and did everything from interviewing artists for a variety of publications—often granting emerging and developing talent their first-ever formal Q+A—to organizing and hosting countless events, AD The General is being fondly remembered as someone who always looked out for rising talent, using her resources to best support artists of all levels and dropping gem after gem of industry wisdom along the way.

Fans and friends have begun leaving testimonials in AD The General's memory, taking to social media to express their gratitude for the selfless and passionate radio host, personality and artist manager, with many pointing out how much she did for the culture and how she played an integral role in dozens and dozens of artist's burgeoning careers.

"It's a sad day for hip-hop," one artist who worked with AD shared publicly on Facebook. "We lost a true inspiration to the game. RIP sis, we gone miss you. l still can't believe it's real. We just spoke the other day, u taught me so much about the business of the rap game, took me to Florida and New York for the first time in life, all the shows and connections u hooked me up wit. I'll never forget u."

"When it's all said and done.. You will be remembered for what you have laid out for the future, rather than an illustrious past of great events," another post read.

Prior to her untimely passing, AD The General was gearing up to host multiple showcases at this year's SXSW, dedicating her social media to promoting the events and looking for additional artists to help give a platform to during the annual music festival in Austin, Texas.

REVOLT TV sends its prayers and condolences to AD The General's friends and family during this difficult time.

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