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Spotify and Instagram launch interactive ‘Black Girl Magic’ playlist highlighting women of color

KC Orcutt

 // Feb 24, 2018

As Black History Month continues to shine a spotlight on incredible and influential men and women of color, Spotify and Instagram recently partnered to do the very same on their respective platforms.

For the new initiative, the companies teamed up to create an interactive map of the United States that showcases the top-ranking artists who are most frequently added to playlists using the hashtag #BlackGirlMagic.

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The project's accompanying playlist (below) highlights Black women from a variety of genres, including R&B, hip-hop, Afropop and soca, while the map component showcases artists by region. Beyoncé is the most steamed artist featured on the infographic, with SZA, Rihanna, Solange, Kehlani, Janelle Monáe, Alicia Keys, Lizzo and India.Arie being celebrated as well.

Per Spotify data, the company also shared that the U.S. and England use the #BlackGirlMagic hashtag most frequently, and are followed by Canada, South Africa, France and Nigeria. Additionally, Washington D.C. garnered the largest amount of #BlackGirlMagic playlists curated on Spotify.

The playlist joins Spotify's 2018 Black History Month hub which includes a variety of playlists and podcasts that celebrate Black music and art, as well as its creators.

Take a look at the full interactive map here and stream Spotify's new #BlackGirlMagic playlist, below.

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