Anthony "Top Dawg" Tiffith, the CEO of Top Dawg Entertainment, is doing his part to pay it forward.
As reported, the music executive is set to take nearly 1,000 kids to screenings of Marvel's Black Panther for free.
According to TMZ, Tiffith teamed up with Interscope for the initiative, during which they will buy out five shows in three different theaters in the Los Angeles area. The screenings will be made available to kids from three Watts-area housing projects. To attend, kids from one of the housing projects simply have to sign up at their housing's office. Additionally, the L.A. Unified School District will also be donating buses to take care of transportation as well.
Tiffith's charitable act joins the likes of thousands of others, with a GoFundMe campaign raising enough money to send over 23,000 children to see the film through the viral #BlackPantherChallenge.
The Black Panther soundtrack, which was curated exclusively by TDE and Kendrick Lamar, is gearing up to hit No. 1 on the charts next week, further adding to the excitement surrounding the film.
The highly anticipated film is set to takeover theaters this weekend, making its public debut Friday (Feb. 16).