Shannon and Shannade Clermont // Instagram
As "Fashion Month" is presently upon us—the four-week period twice a year (February, September) when the latest fashion collections are debuted—designers have increased their creative roll-out for their Spring/Summer sets. And everyone's favorite adversary and cultural vanguard, Kanye West, naturally crafted his own unconventional release for Yeezy SZN6.
Late last night, several internet personalities sensationalized the image of his wife Kim Kardashian by cloning her look while posing in the new collection. Among the high-profile Instagram models was Paris Hilton who famously employed a young Kim K. as her stylist years ago.
In times past, when the public has dismissed Kanye's frustration, they've consequently also missed his vision. But since his viral interviews with hosts Sway ("how?!") and Zane Lowe back in 2014, Kanye has contributed to crafting new business models for fashion because he understands his celebrity affords him the ability to set a new precedent in the business.
And with each step, 'Ye has used his cultural influence strategically (despite his sometimes erratic behavior). However, this direct-to-consumer model is not revolutionary; this is the new way of the world. Still, it is very telling of the importance of speed and convenience in today's society.
Kanye has always treated his garments as he does his music. He tends to want to remove middlemen and keep the process of delivering his creations to fans as organic as possible. This Yeezy Season 6 drop is no different. Certain social media uses have proven that if you can create the customer base, you can make the business. Surely you've been witness to those e-commerce features on Instagram, Facebook and the like that can secure a sale without opening another app.
Today the trail of money seems to lead to technology. And that opens a world of new opportunity for Kanye—and for you, too.