Ghostface Killah has an exciting new venture on his hands. As reported, the veteran rapper has co-founded a new cryptocurrency company called Cream Capital.
As even the most beginner Wu-Tang Clan fan can point out in a matter of seconds, the company's title is derived from the group's 1993 classic, "C.R.E.A.M.," with the acronym famously standing for "Cash Rules Everything Around Me."
As reported, Cream Capital is planning an initial coin offering on Nov. 11 and is looking to raise $30 million.
A handful of celebrities have gotten involved with ICOs and crypto ventures in the past, such as Jamie Foxx and Paris Hilton, with the legendary emcee the latest to leap into this future-forward currency game.
"Ghostface Killah is a longtime business partner of ours," Cream Capital co-founder/CEO Brett Westbrook shared during an interview with Pigeons & Planes. "I personally connected with him during a Reddit AMA on /r/hiphopheads last year when he was seeking tech-inclined people to work with in future technology focused projects. [Ghostface] is a very forward-thinking person and has a keen interest in emerging technologies. It's hard to ignore blockchain tech today even when you're a busy, touring hip-hop artist."
Ghostface's business partner also added that he feels the veteran rapper will be able to help get those unfamiliar with cryptocurrencies to want to get involved.
"He doesn't have any technical background with cryptocurrencies," Westbrook continued. "However, remember that Wu-Tang is for the children. He is very focused on what the youth and millennials are interested in. He is a very solid businessman and has surrounded himself with bright individuals with a hunger for bring new, groundbreaking technologies to market. His work capacity will be laying out a framework for which cryptocurrencies are more familiar to everyday people."
In addition to Ghostface Killah launching his next business venture, the Wu-Tang Clan is set to release their next studio album, The Saga Continues, on Oct. 13.