"Loyalty" had hit potential as soon as Kendrick Lamar's Damn. hit the streets, and the music video is just as seductive as the song.
K. Dot risks it all for Rih-Rih in the new video: getting into a fight on the street to defend her, getting into a car crash, and even slipping into quicksand. The fast life is going to catch up with Kendrick sooner or later, but he's happy to get lost in it. The video continues Kendrick's winning streak of stunning, thought-provoking visuals with Damn.
Watch "Loyalty" below, and catch Kendrick on the DAMN Tour with Travis Scott and D.R.A.M.