Yesterday, FKA twigs shared a video on her Instagram account, teasing a new collaboration with Nike.
And today, it all came into the limelight.
The singer-dancer has signed on to be the Creative Director for NikeWomen’s new Spring Zonal Strength Tights campaign. And her first order of business? Casting, directing, and starring in a two-minute promotional clip for the apparel.
In the clip, violinists, krumpers, martial artists, yogis, fencers, and more show off their masterful physical movements before showcasing seamlessly synchronized choreography led by Twigs herself. Of the visual, she said:
"Through dance, I've met young people who work really hard and have dedicated their lives to being active. To me they represent "modern movement," which I define as exploring any genre of sport without boundaries. When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It's about how you train. It's about how those things help your movement."
Forty-five seconds into the clip, the previously unheard track "Trust In Me" begins to surface. Of the song, she said:
"I made the song in the campaign film, 'Trust In Me,' before I got approached about this project. I realized it would be perfect, because the lyrics say, 'Put your trust in me.' In a way, we're asking people to look at me and the other amazing athletes in the video and trust the way we are. We've worked hard to perfect our crafts and create our own destinies, and we’re feeling good in our bodies."