Reebok // YouTube
It's been almost two years since Kendrick Lamar began his partnership with Reebok and with their collaborative sneakers, the Classic "Perfect Split," having been released, the rapper now stars in a promo for the pair.
In the Nabil-directed clip, Kendrick walks city streets, talks hip-hop culture and reflects on when he first began writing rhymes as a teenager; he recalls walking into school and seeing his fellow classmates rocking Reebok Classics which he relates to wanting to create equally-timeless lyrics.
As his untitled unmastered. track "untitled 07 | levitate" plays in the background, K. Dot is also seen casually spitting during his shoot:
"I freestyle over anything/ give me instrumental/ I bet I make bells ring/ I bet I make birds sing/ It sounds that good/ I'm so street and I'm so hood/ And I'm intelligent and I'm special and I'm heaven-sent.../ ...Hot off the press/ hot off success/ look how I dress/ free, me/ Reebok, complete."