Moments ago, French Montana debuted his highly-anticipated Drake collaboration, "No Shopping," on OVO Sound Radio. The track is set to appear on French's upcoming album, MC4, and finds production handled by Murda Beatz ("With You") and Cubeatz ("Summer Sixteen").
As many will remember, the collab was originally teased via a snippet back in May, which led many to believe Drake's opening verse ("Pump, pump it up") as shot at Joe Budden and his biggest single to date (2003's "Pump It Up"). In preparation, Budden launched two back to back dis tracks at Drizzy, first with "Making a Murderer" and later "Wake," in less than a week. The New Jersey rapper also perceived Drake's last OVO Sound premiere, "4PM in Calabasas," as shot as well. So, when it came time for the "No Shopping" premiere today (July 16), the world finally got to hear the rest of Drake's "Pump it up" reference:
"Pump, pump, pump it up / She got a good head on her, but I pump it up / I’m not a one hit wonder, they know all my stuff / You let me turn into the n*gga that you almost was," he raps.
For the two full-length dis tracks he released, hearing this verse makes one wonder whether or not Joe jumped the gun with what he thought he was expecting from Drake.
Those lines would have had a bigger reaction if Budden didn't drop his disses first. This is a chess game lol.— Nigel Int'l D. (@Nigel_D) July 16, 2016
"Ha, i made yall think Budden was crazy then I dropped the song a month later" pic.twitter.com/si16D1jojJ— Mayjuh Man Flexin' (@Cam_Major) July 16, 2016
Albeit, the "Pump It Up" rapper was far from impressed and took to Twitter to react via the following meme:
Anyhow, the new single from French is set to appear on MC4, which arrives August 19. A music video for "No Shopping" was filmed out in the Dominican Republic. This latest record is now the third collaboration between Drizzy and French, after appearing alongside each other on 2012"s "Pop That" and Rick Ross' "Stay Schemin."
And take a look back at Budden's history of beefs and battles.