Michael Bunel // NurPhoto
The weather is getting hot, but Kanye West and company are heading in the other direction.
'Ye premiered the first offering from Cruel Winter and the track—currently untitled—is packed with the power of Big Sean, 2 Chainz, Travis Scott, Desiigner, Gucci Mane, Yo Gotti and Migos' Quavo.
The unveiling from the G.O.O.D. Music project happened early Friday morning (June 3) when West visited Big Boy on Real 92.3 in LA. During the interview, he told the host "when you have the Avengers, you have to make a movie" he said about the response to G.O.O.D. roster connecting with southern royalty. He also mentioned that a version of the track extending up to 15 minutes could arrive featuring "everybody."
The interview was light, and swung back and forth between being good-natured and semi-serious, as Big Boy asked the Chicago superstar if he was crazy, to which he replied "I'm crazy about my kids. I'm crazy about Kim."
Later in the conversation, Kanye confirmed the single is untitled but was open to the suggestions from the radio crew, including "Champions" and "Round And Round," which is in the chorus ("'round and 'round we go") and the title that social media has gravitated to.
Kanye suggested he may check his Twitter to see what the reaction to the song is and what titles are being thrown around before he settles on an option.
"Pray for me, I'm about to hit the 'Ye button," he opens his first, with later Kanye-isms like "I'm about to go Gucci in the Gucci story" before he made way for Gucci Mane's bars.
Have a first listen below.