Calvin Klein’s latest ad campaign has moved out of the bedroom and into your ___ (you fill in the blank).
The proactive new series features stripped-down Calvin Klein heartthrob’s Justin Bieber and Kendall Jenner, now along with Kendrick Lamar, Fetty Wap, FKA twigs, Joey Bada$$ and a crew of what the brand calls “street cast unknowns.” The CK cast shows off their respective Calvin, alongside the things they do in them.While Kendrick “reflects”, Fetty “makes money,” and twigs “excels,” the brand says it hopes to shift the focus from the passive vibe, to a more active one.
"The movement and moments of life are what creates its sensuality and sexiness," reads a press release.
Check out the artist in their CK’s below.
What do superstars, musicians, models, actors and artists do in #mycalvins? Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring @justinbieber, @kendricklamar, @fkatwigs, @kendalljenner, @abbeylee, @fettywap1738, @teriyakipapi, @saskiadebrauw, @adwoaaboah, @joeybadass, @karate_katia, @princessnokia and more. Photographed by Tyrone Lebon.