Kendrick Lamar, Justin Bieber, Kendall Jenner, Fetty Wap, FKA twigs Star In Calvin Klein Campaign

Shante' Merida

 // Jan 27, 2016

Adrien Vargas // REVOLT

Calvin Klein’s latest ad campaign has moved out of the bedroom and into your ___ (you fill in the blank).

The proactive new series features stripped-down Calvin Klein heartthrob’s Justin Bieber and Kendall Jenner, now along with Kendrick Lamar, Fetty Wap, FKA twigs, Joey Bada$$ and a crew of what the brand calls “street cast unknowns.” The CK cast shows off their respective Calvin, alongside the things they do in them.While Kendrick “reflects”, Fetty “makes money,” and twigs “excels,” the brand says it hopes to shift the focus from the passive vibe, to a more active one.

"The movement and moments of life are what creates its sensuality and sexiness," reads a press release.

Check out the artist in their CK’s below.

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on

I reflect in #mycalvins @calvinklein

A photo posted by Kendrick Lamar (@kendricklamar) on

I make money in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. What do you do in yours?

A photo posted by 🔥RemyBoyz🔥“1738”💯 (@fettywap1738) on

i excel in #mycalvins

A photo posted by FKA twigs (@fkatwigs) on

I am FREE. #mycalvins @calvinklein 📸 Tyrone Lebon 2016 global campaign

A photo posted by Abbey lee 🐬 (@abbeylee) on

I am simply in #mycalvins Shot by Tyrone Lebon for @calvinklein Spring 16. @dnamodels

A photo posted by @saskiadebrauw on

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