There’s levels to this "Hotline Bling" thing.
First, we saw just about every genre of artist cover the single, then Drake announced his latest investment into his co-owned restaurant in Toronto named Frings (with the catchphrase "Hotline Fring"), and now he’s offering merchandise for sale. Sharing a photo this morning on his Instagram, the pink hoodie and hat with the logo 1-800-HotlineBling comes on the first day of Breast Cancer Awareness and is available for $30 (hat) and $24 (hoodie).
Expect to see a feed of fans in the apparel soon.
You can purchase the hat here.