Buju Banton is making big business moves.
According to Vibe, nearly a year after his release from prison, Buju Banton has inked a partnership with Roc Nation. The company announced the news on Friday (Nov. 22) with the release of a video for Buju’s new song “Steppa.”
Roc Nation co-presidents Shari Bryant and Omar Grant said in a joint statement, “It’s an honor to work with a legend and trailblazer of Buju’s caliber –His music catalog is simply unparalleled. We’re thrilled to help propel his legacy forward and look forward to amplifying his resurgence on a global level.”
Roc Nation has done a few partnerships this year. Meek Mill announced the launch of his Dream Chasers record label with Roc Nation back in July. At the time, JAY-Z spoke on the importance of having humble beginnings before rising to fame. The mogul told “CBS This Morning”’s Gayle King, “The music and culture we create, you know we’ve been giving it away for so long. Which is understandable, you’ve got to start somewhere. You’ve got to clean the floors up before you own the building but we don’t shine shoes anymore.”
Meek revealed that the partnership was a dream come true. The Philadelphia rapper said, “Coming into the music industry, of course, there’s always the people you admire, there’s not too many people I admire on a music level and a business level and on like, as a man level. So doing business with Hova is like, like even when we talk I always explain it to him like that that was crazy, it’s a regular day for you but this is a part of my dreams being in this situation.”
Roc Nation has also partnered with Megan Thee Stallion.
Most recently, the company caused a stir after announcing a partnership with the NFL.
Check out Buju Banton’s video for “Steppa” below.