This Friday (July 28), Travis Scott will unveil UTOPIA, which is led by the Bad Bunny and The Weeknd-assisted drop “K-POP.” On Tuesday (July 25), the Houston talent shared one of five covers that will be utilized for vinyl, CD and merchandise box sets. The image depicts an African man with white contact lenses holding a wad of money in the passenger seat of a car. “The journey through the album took me all over the world,” Scott revealed. “Can’t wait to finally drop the album. The main cover will drop Thursday [July 27]. Until then, a cover everyday. Love you, see you in UTOPIA.”

As promised, the “SICKO MODE” star blessed the masses with even more artwork earlier today (July 26), including one that takes an abstract approach to a suggestive group photo. Another Instagram post contains inverted shots of Scott giving high-energy poses — a presumed clue into the aforementioned LP’s subject matter.

In addition to the music, fans will be treated to CIRCUS MAXIMUS, an accompanying film named after an ancient Roman stadium. As explained via press release, the flick “is a surreal and psychedelic journey, uniting a collective of visionary filmmakers from around the world in a kaleidoscopic exploration of human experience and the power of soundscapes.”

In 2018, Scott liberated the critically acclaimed ASTROWORLD, a 17-song body of work with a wealth of assists from Frank Ocean, Drake, Swae Lee, James Blake, Kid Cudi, Juice WRLD, 21 Savage, Gunna, and more. The project both skyrocketed to the top of the Billboard 200 with 537,000 first-week album-equivalent units and crossed the platinum mark four times over. The following year, he provided a formal introduction to his Cactus Jack roster with JACKBOYS, giving Sheck Wes, Don Toliver, Luxury Tax 50, and Chase B center stage. Check out Scott’s album covers below.