Jonathan E. Coleman, the producer of Kanye West’s Sunday Service, has launched Collab Music Licensing, a Black-owned music licensing platform.

The new platform, which was powered by Infiniti Music Group and launched by Coleman in 2020, will connect film, television and gaming executives with independent artists. It will also give a system for creators to obtain exclusive content, such as interviews and live shows.

“Amid the pandemic, I spoke with dozens of indie artists and entertainment colleagues who expressed their frustrations with the outdated methods of music licensing. That’s when I came up with the idea to launch Collab Music Licensing and provide a service that meets the needs of industry leaders and independent content creators alike,” Coleman said.

Throughout his career, Coleman has used his producing talents for several shows, including CBS’ “The World’s Best,” BET’s “106 & Park Live” and NBC’s “The Titan Games.” He also contributed to the BET Experience, the Soul Train Awards, the Academy Awards, the Grammy Awards and the American Music Awards.

Collab Music Licensing’s “collab Now” feature will offer direct payment to artists through the program and provides instant messaging and file sharing with fellow creators. For now, the platform is in a Beta testing period and is available by invite only. Members will be given a limited number of users who can then invite two patrons into the platform.

“I’m extremely passionate about building community, and as an African American-owned company, we’d like to ensure that we have a seat at the tables that we weren’t always invited to,” Coleman added. “Collab Music licensing is about not only establishing collaborations between the TV/Film industry and independent content creators but also building a collaborative relationship between independent content creators in efforts of creating a budding community that continues to produce more dynamic content.”