Back in September, Baby Keem dropped his two-song pack for his tracks “hooligan” and “sons & critics” and then followed up with “no sense” last month. It’s about that time again, as he releases his latest single “durag activity,” which features Travis Scott was preceded with a post sharing the cover artwork that follows the exact same artistic style of the tracks that came before it. Along with the release came the accompanying music video. On the track, Keem opens it up by gliding over the SuperDuperBrick production:

Freak bitch keep starin’ at the Draco, typed out loud, but promise I’ma make my days long/ Fuck up a bitch n***a in my bae clothes, askin’ question, all my friends are fake hoes/

Double up, no triple six, you’re typin’ less, used to do it nine to five, no double shift/ If he don’t share the ho, he’s not my friend/ He playin’ greedy with the bitch, come get your mans

The video is directed by Eliel Ford and it opens up with Baby Keem rocking a suit and delivering his verse while some one gets beat up in the background as the storyline unfolds. Keem plays the role of a mob boss and later on gets into some trouble with co-star Scott later on.

The new release is said to be taken from Keem’s forthcoming album THE MELODIC BLUE, which may or may not also contain the previous double single release “hooligan/sons & critics.” Prior to that, he liberated the full-length project DIE FOR MY BITCH in 2019, a 14-track offering boasting breakout cuts like “ORANGE SODA” and “FRANCE FREESTYLE.” Add in his inclusion into last year’s XXL Freshman class, and it’s a safe bet that Keem has a promising career ahead.

Be sure to press play on Baby Keem’s new music video for “durag activity” featuring Travis Scott down below.