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Doe Boy has come a long way in the rap game, and he’s finally getting the attention he deserves. With his newest album titled Demons R Us produced entirely by Atlanta’s own Southside, the Cleveland native brings nothing but heat.

Perhaps you’ve seen Doe Boy pop up when LeBron James posted a video rapping along to his single “Walk Down” back in 2019, or maybe more recently you saw the viral video of Diddy’s reaction upon hearing Doe’s fan-favorite, “Mini Vans.” Regardless, the artist makes nothing but bangers, spitting about his real-life experiences and overcoming life’s struggles such as being locked up or making it out the streets.

With a standout feature on Future’s “100 Shooters” alongside Meek Mill, Doe Boy now celebrates a new joint venture deal with Epic Records/Freebandz. Following 2019’s Streetz Need Me 2 release, Demons R Us clocks in at 19 tracks with standout features from Future, Lil Uzi Vert, Chief Keef, Trippie Redd, Swae Lee, and 42 Dugg. Doe even called it the “hardest album of the year” in 2020.

REVOLT caught up with Doe Boy virtually to discuss the new project, what a “demon” means to him, his relationship with Southside, collaborations, goals, and more! Read below.

Demons R Us out now. How are you feeling?

Let’s go! I’ve been looking at the feedback, the way people reacting to this shit, they think I’m the hardest n*gga in the world. They really think I’m the best rapper ever to breathe on the face of the earth. I love that. I got so many new fans, everybody’s appreciating the music and I was hoping they would. I knew they would, but it’s good to actually see it worked how I planned it.

What do “demons” mean to you?

Demons could mean anything. Girls, y’all are demons. The way y’all do n*ggas, y’all be on demon time.

Timeout, I could flip that script back on you! Men are crazy.

Facts. We demons, that’s why I’m a demon. Everybody demons though. You could be a demon as in a gangster, you could be a savage, you could be a demon in all kinds of ways. It could go for anything, it could mean anything for real.

What made you name the project Demons R Us?

We were working on the album. I went to Miami to work with Southside like, “Alright, we’re about to do an album.” We didn’t know what we’re going to call it yet, but while we’re out there, he had posted a picture on Instagram. The caption said “Demons R Us.” The next time I saw him, I said “Aye, we should call the album that.” He said, “Oh that’s hard.” It came from his picture caption, shit’s crazy.

How was locking in with Southside? I remember G Herbo told me how dope he is, doesn’t want credit and pushes you to be great.

Southside’s literally the hardest producer in the world — his sound is amazing. Being around him as a person, that n*gga fire. You’re going to feed off his energy because he’s not a producer, he’s a gangsta. He’s wild as fuck, it be fun being around him. He’s one of us, he acts like us. We’re the same people, so we’re like this [crosses fingers]. We got a different type of relationship. We talk on the phone everyday about nothing rap.

How did he push you creatively as an artist?

Southside’s been fucking with me since I was 15 or 16. He really lets me do me. N*ggas know Doe Boy be on that savage shit when Doe Boy raps, he brings it out of me. He encourages me to do that. He doesn’t say, “No Doe Boy, you’ve got to stop doing that and do this.” He lets me do me. He wants me to do me, that shit’s automatic.

I was bumping “7 Days A Week,” that shit’s hard.

That’s the first song we did when we linked up. The first song we actually recorded.

What was Doja Cat mad at you for?

It was a metaphor, I wasn’t speaking literally. Remember she went viral for the racist joke, so we’re using it as a punchline. “All black Hellcat, Doja Cat mad at me” because she was talking about the white people.

I see the expensive cars in the video. How was the shoot?

That shit was fun as fuck, especially the way we’re shooting it. If you look at the cars, they’re really racing on the freeway. The cameraman had to be speeding in the car next to us, hanging out the window. That shit was dangerous as fuck, but it was fun as fuck. He could’ve dropped his whole camera, he could’ve fell out the window, all types of shit.

Talk about linking with Swae on “Expensive.” Did ya’ll record that in L.A.?

We did that in Miami. Actually the first day when we did “7 Days A Week” with Southside, ”Expensive” was the third song. Me and Swae Lee did a couple songs that night. He was in Miami, he pulled up to the studio. I was out there for a whole week. That was fun as fuck, me and Swae had a good time shooting that.

Being signed to Future’s FBG, did you need to play him the project before releasing it? How does the process work?

I don’t have to, ya feel me? I’ve got control over everything. In my situation, they let me rock out. Doe Boy do what Doe Boy want to do. They let me have my way. I don’t have to say, “Aye bro, can I do this?” I go to them like, “This what we’re doing.” They say, “Okay, let’s go.” That’s the best part.

How was linking with Future on “Tweakin”?

Me and Future, we been did “Tweakin.” “Tweakin” was a song that we been did a year ago, but the beat was different. We had 808 Mafia go over there, I had TM88 put drums on. I had them get on over the beat. A whole ‘nother producer did the beat, I had them add onto it because man this song’s perfect. Future’s on this bitch talking about demons, damn I’m about to put “Tweakin” on here.

I love 42 Dugg. Talk about getting him and Babyface Ray on “Get In Dere” and putting Detroit on the map.

That’s the craziest part of this whole album. I talked to Dugg a week before the album was about to drop. Nah not even a whole week, it was five days. I said, “I need you on this song.” He said, “Send it through, I got you.” Boom, I send it to him, he ain’t send it back. A couple days go past, I’m guessing he forgot about it. The tape comes out at midnight. The day of, he hit me like, “Aye bruh, I just did that verse.” Man, what? (laughs) Boom, he sent it through. Shit, gotta get that bitch on there!” So, I hurry up, I hit the label like, “Aye, I’ve got a verse that’s about to come tonight.”

It’s already nighttime, the tape’s coming out the next day at midnight. I said, “As soon as y’all wake up, get that shit in process.” Dugg sent his vocals through. I’m listening to it, fuck that where Face at? Because I know Face was out here. I call Face like, “Where you at?” He’s across the street, I said, “Hurry up, run over here real quick.” Face hurried up, came across the street, laid a verse down. Hurried up, I sent it to my engineer with both of them done. He mixed that bitch that night. Turned that bitch in the next morning. That’s why everybody asked, “Why it don’t say featuring 42 Dugg and Babyface Ray?” The first day it came out, the featured name didn’t change on Apple Music for a couple days because we had uploaded that shit that day. Shit’s crazy.

I saw you post that you wanted to do a tape with a Detroit artist. Who we going to get?

N*ggas like Dugg, Face, [Icewear] Vezzo, Veeze, GT, even Rio — all them a little sick. They’ve been going crazy. I want to collab with a top artist from out the Midwest period. The Detroit n*ggas, they lit. Booming, Chicago n*ggas. Everything’s happening in circle. The south had their wave, now it’s time for our side of the world to have our time. Now Cleveland’s next. We got me, I’m kicking down the doors for my city. Everything’s going in full circle. I’m trying to match the gas. I just dropped an album, I’ve got the streets on fire. I’m trying to drop again real quick. The project’s done already. Since the day I announced it, that shit’s done already. Not going to tell you who it’s with. To be honest, the project was done before I even posted that. I did that on purpose (laughs). I wanted to see what they’re going to say.

Who was the most popular answer?

They going crazy for Babyface, they love Rio, and 42 of course. A lot of people were saying all of them n*ggas. A lot of people saying Vezzo, everybody. Shit’s crazy, but they love Babyface for sure.

You got crazy features. Talk about linking with Chief Keef on “Neva Froze.”

You know what’s crazy? Me and Keef DM each other on Instagram all the time. Keef’s my Instagram friend. It’s so crazy, I didn’t think he was going to actually do it. I didn’t think I’d ever be able to get a song from Chief Keef. Because he’s Chief Keef, he don’t do shit. He don’t move for JAY-Z, Keef don’t give a fuck. I didn’t think I was going to get it, but he gave me a verse.

You told him you fuck with him?

That’s why Keef fucks with me because I tell him. I let him know, “Bruh you’re my favorite rapper.” He fucks with that. Keef was always my favorite rapper, he knows that. He respects it. That’s why he started fucking with me because he was like, “Damn, that’s wassup.”

Favorite Chief Keef song?

“‘I Don’t Know Dem.’ “Who is these n*ggas, I don’t know dem. This n*gga looking at me like he want some, pistol to his face…” I’m telling you.

Bring us back to when you played “Mini Vans” at Diddy’s house and everyone went crazy. What was the energy?

That moment when I was at Diddy’s house, I knew I was on. When I really looked around, man what the fuck am I doing in here? It’s crazy, what? P. Diddy sent me his address and told me to pull up to his house, stop playing. Shit crazy.

As a Black man in America, how can you continue to push the narrative?

People think I’m a negative person, but I’m really not though. I spread a lot of positivity. I know I be on some bullshit sometimes, but that’s because it be natural. It be necessary sometimes, but that’s not what I want to push. I don’t want people to think I’m trying to spread violence, want motherfuckers to run around and kill each other. When I talk about that shit in my music, I be talking about when you’ve really got to do that shit and when it’s necessary because shit be called for. I don’t want n*ggas running around and killing each other.

Especially us as Black people, we need to stick together. When I was in jail, I used to pay attention to shit. Damn I’m looking at all the Latin n*ggas, they’re all sticking together. Every race, even the white people. They’ve got the Aryan Brotherhood, they’re sticking together. It’s always us as Black people, we fight each other. We’re grouped up in our own separate gangs, fighting other n*ggas. If we really stuck together, think about how powerful we’d be. I wish it could be like that.

How’s it feel having the King James cosign?

Bron, that’s the homie, man. He surprises me every time. Bron fucks with you, it’s up. That’s LeBron James, not no rapper. That’s the biggest mogul in the world. It doesn’t get bigger than him.

I know you and Mulatto are tight. Can we expect a single from you guys?

Me and Mulatto got three, four songs together. We got new shit on the way, that’s gang.

How did y’all meet?

We’ve been locked in for a couple years now because we’re with the same label. We were fucking with StreamCut. They put us together: “Yo, you should work with Mulatto.” I reached out to her, we ended up linking up at the studio.

You don’t have any female features on the project right?

I’m about to though. Watch, I got you.

What’s the next album going to be called?

I’ve got a name for my next album, not telling nobody until I announce it. I’m already working, I’ve been working on it all week. I’ve been working with all the biggest producers in the world gathering beats. I was locked in with Zaytoven last night, Sonny Digital the night before that, Tay Keith. I’ve been going crazy. I’m on they ass.

Any goals for yourself as an artist?

It’s so crazy because even when I dropped Demons R Us, I set my goal. Alright, Streetz Need Me 2, my last album before this, went Top 20. My next album, I hope I go Top 10. I did that. This one, I’m aiming for No. 1. I’ma make sure it happens. It works any time I manifest that shit.