Snoop Dogg can now add Dunkin’ Donuts collaborator to his impressively varied resume.
The Dunkin’ investor and ambassador teamed up with the donuts company to launch his very own breakfast sandwich on Monday (Jan. 13), deemed the “Beyond D-O-Double-G.” The name stems from the use of Dunkin’s Beyond Sausage patties, which are a meatless alternative. The “Beyond D-O-Double-G” stacks the patty with egg and cheese in between a sliced glazed donut.
“When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create,” Snoop said in a Dunkin’ press release. “Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G Sandwich at Dunkin’ restaurants nationwide.”
The press release also noted that the sandwich was “inspired by Snoop Dogg’s passion for plant-based protein.” The “Beyond D-O-Double-G” will be available through Sunday (Jan. 19).
Also arriving to the donut shop will be Snoop Dogg-collaborated merch. The Beyond Collection by Dunkin’ x Snoop will offer a limited-edition capsule, which will include a green tracksuit, joggers, bomber jackets, sweatshirts, t-shirts and beanies. According to the Dunkin’ news release, the apparel pop-up will debut later this month.
“Every dogg has his day, and now this dogg is getting his own donut sandwich,” Uncle Snoop wrote of the collab on Instagram. “Introducing the Beyond D-O-DOUBLE G.”
“Exclusively at Dunkin’, tell ‘em Snoop Dogg sent you,” he said in the posted clip.
At the tail-end of last year, Snoop’s talents were used to make a lullaby album. Rockabye Baby! released baby-friendly instrumentals of Snoop’s greatest hits in December. Lullaby Renditions of Snoop Dogg included instrumentals of classic songs like “Gin and Juice,” “Beautiful” and “Drop It Like It’s Hot.” The legendary MC dropped his 17th album, I Wanna Thank Me, back in August.