Throughout Rolling Loud’s grounds this weekend, fans spotted cryptic posters of a feminine half-head encrusted with a burning moon insignia. Many speculated, but there is a G.O.O.D. explanation behind the signs.

Kid Cudi and Adidas have officially announced a new partnership. Adidas x Kid Cudi is expected to feature footwear and apparel and will drop later this year. Fans can visit adidas.com/kidcudi to sign up for notifications about the collab.

Cudi confirmed the collab with a tweet on Sunday (May 12).

Last year, Cudi teamed up with Adidas and Foot Locker to debut their TRESC Run sneaker as a part of the Asterisk Collective. The collective was created to empowered creatives to impact communities all over the world positively. The Adidas x Kid Cudi partnership will also serve as a space to share the positive impact that creativity can have on mental wellness through music, art and design.