As Los Angeles natives (and visitors) can attest, Fairfax is where it’s at for the latest in streetwear.

In fact, the prime real estate makes perfect sense for Tyler, The Creator’s reputed clothing line to call home, with the rapper opening his first permanent GOLF Wang store on the famed street this week.

During an exclusive store opening party Tuesday (Oct. 24), the rapper celebrated his latest endeavor, with A$AP Rocky, Kendall Jenner and Frank Ocean, among others, stopping by to show support.

Per reports, the store will officially be open beginning this Thursday (Oct. 26), with Tyler additionally confirming that GOLF le FLEUR*, his highly anticipated collaboration with Converse, will also be available in-store, ahead of its official Nov. 2 release.

Needless to say, long lines are expected to form at 350 N. Fairfax hours ahead of the store’s 10 AM PT opening, with fans and collectors eager to check out GOLF Wang’s FW17 collection and more.

Take a look at some highlights from Tyler, The Creator’s private opening celebration below.