Russell Westbrook has established himself as an NBA superstar and a fashion icon, and the reigning MVP has made history with Jordan Brand as a result.

ESPN reports that Westbrook, a point guard for the Oklahoma City Thunder, has signed a 10-year extension with Jordan Brand, making it the most lucrative in the brand’s history. The deal will include a signature shoe for the flashy, fashion-forward high flyer.

Westbrook has been the face of the brand since signing a five-year endorsement with Jordan in 2013, and gained further prominence this past season when former teammate Kevin Durant left to join the Golden State Warriors. He averaged a triple double in the 2016-17 NBA season, making him the first player to do so since Oscar Robertson in the 1961-62 season. He was crowned as the Most Valuable Player as a result.