See Kendrick Lamar's lost verse from "PRIDE"

TDE co-president Punch presses the stunt button on IG with this gem.

While fans are busy picking apart Kendrick Lamar’s new album DAMN., one of the execs from his TDE record label has shared a behind-the-scenes gem.

Punch, the co-president of TDE, used his Instagram page for the ultimate stunt button: a photo a lost verse from album standout “PRIDE,” handwritten by Kendrick in red ink.

The lyrics, transcribed by Pigeons and Planes, appear to say:

“Pride is my biggest sin

I tride to fight it but I never win

Layin’ myself down in the beds I made

Karma is always knockin’ with capital K’s

It started when I was tossin’ my life in the sand (?)

Crossin’ the street, momma don’t you hold my hand

Time revealing itself my ways are magnified

Same patterns requiring that I never camouflage​

Looking at me in shock you found my identity

Asking yourself do I have room 4 empathy”

Kendrick Lamar’s album DAMN. is available at streaming services, digital retailers and physical stores.

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