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Big Sean

After spending five years at Adidas, Big Sean continues the business “moves” and today Puma announced his new position as Global Ambassador and Creative Collaborator.

The Detroit rapper will be the face of the next Puma Classics campaign this summer, which will also be accompanied with a brand sponsored tour. Sean’s Puma collaboration comes as he fourth studio album, I Decided., debuted atop the Billboard 200 last month.

Big Sean nabs the No.1 album in the country with ‘I Decided’

“His passion for creativity and individuality is very strong,” Puma’s Global Director for Brand Marketing Adam Petrick said in a statement. “We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style.”