Straight off his dazzling VMA performance, The Weeknd stars in a pair of cinematic commercial for Apple Music. The two-part ad takes place directly after the show as we see Abel walk to the backstage area where he’s greeted by revelers, including Travis Scott. The “Can’t Feel My Face” crooner seems to hallucinate the surreal scene before randomly enough, his driver who is none other than John Travolta, picks him up for the getaway.
“I’m driving, but where are we going?” asks the actor, to which The Weeknd responds, “The afterparty.”
In the second part, he makes his way to a party where he finds himself adjusting the vibes on his Apple Music playlists. He plays Future’s “Commas,” and Fetty Wap’s “679” before zoning out in a room alone by himself.
“It’s all in your head. Create your own party,” reads the screen.
Watch The Weeknd control the tunes below.