Several hip hop managers and executives have formed the Black Music Action Coalition in an effort to continue the fight for racial equality and the breakdown of systemic racism in the music industry.

The organization — which was launched on Monday (June 22) — will be led by founding members Caron Veazey, who manages Pharrell; Post Malone’s manager Dre London; Anthony Saleh, who manages Nas, Gunna and Future; Travis Scott’s manager David Stromberg and more.

“This advocacy organization endeavors to uphold and actualize the mission of Black Lives Matter in the music industry and reach racial justice not just across labels, publishers, agencies, distributors, and DSP’s but throughout society at large,” the coalition wrote in a statement.

An advisory board for the BMAC includes industry leaders Clarence Avant, Irving Azoff, Quincy Jones and Ron Sweeney.

“We created BMAC to address long standing racial inequities in the business, the financial impact of those inequities for both Black artists and executives, and ways we can work with you urgently to solve these problems,” the statement continued. “Additionally, BMAC will support groups and programs committed to progressing the equality of Black lives around the country.”

The coalition will also meet “with each organization’s C.E.O., senior management and the heads of their newly formed task-forces to directly address systemic racism head-on and put plans in place for long-term and lasting change.”

The coalition’s founding follows calls from several artists for record labels and industry executives to do more to support Black artists.

“If the music industry wants to support Black lives, labels and platforms can start with amending contracts, distributing royalties, diversifying boardrooms and retroactively paying back all the Black artists, and their families, they have built their empires on,” Kelis wrote online.

Earlier this month, Atlantic Records executives Jamila Thomas and Brianna Agyemang challenged the music industry to take account of the ongoing social reform movement with “The Show Must Be Paused.” Following the initiative, the Recording Academy also dropped the word “Urban” from their category titles in an effort to be “inclusive and reflect the current state of the music industry.”