“This is my life on these protools,” raps Maino on “Mama Moves Me,” a track pure ballad that lived on 2015’s King of Brooklyn 3 and recently appeared in complimentary emotive visual that tells a story.

“”Mama Loves Me” is actually the last song on K.O.B. 3. It’s somewhat old, but it was always my favorite song and I’ve just been dying to shoot video for it,” explained Maino to REVOLT about the song’s music video, which was shot in his native of Bed-Stuy, Brooklyn. “I feel like people really got it,” he continued. “Sometimes you got to shoot the video, because if you’re not really pushing the record as a single, you got to do other things to make people gravitate towards it.”

So in shooting the video, Maino said he believes “Mama Loves Me” is his conscious record. Not “conscious” in the sense as what some would refer to as a variation of backpack rap, but by contemplation. It’s his moment of clarity, something the Brooklyn rapper thrives on when you go back to material featured on If Tomorrow Comes… and The Day After Tomorrow. “If it was up to me, I’d make music like that everyday,” he said. “Just speaking about my pain, struggle and what I’ve been through. That’s my purest. That’s the best me.”

Maino’s K.O.B. 3 is available now, as well as his joint project with Uncle Murda, The Yellow Tape.