Young Thug’s label situation has been a hot topic of industry chatter these past few months, especially after Buzzfeed published an in-depth investigation into his faulty deal with Gucci Mane’s 1017 Brick Squad imprint via Atlantic Records.
To refresh your memory, or put you in the know, Thug signed a “binding production deal” with Guwop in March 2013, and after the latter was arrested in September 2013, the Atlanta rising star - oblivious about or essentially ignoring his prior arrangement - signed another deal with Artists Partners Group (through Atlantic). This evidently locked Thugger into a deal that only benefitted him by way of a reported $15,000 advance from Atlantic.
In that same article, it was revealed that Atlantic reserves the right to shift Thug’s contract from APG over to 300, the new label launched by industry bigwigs Lyor Cohen, Todd Moscowitz and Kevin Liles. Now, after much speculation surrounding the move, 300’s Liles has confirmed the signing to REVOLT.
“We have a deal with Young Thug that I’m excited about,” Liles confirmed. He also confirmed a few other signings, including Migos. “There’s four artists that we’re [also] in the midst of working things out with that I can’t really say,” he continued.
“Our business motto is this, if you’re out there taking risks, we wanna reward you with a great deal,” Liles confirmed, before adding, “There should be no cookie-cutter deal. There should be a smorgasbord of deals that we could do with entrepreneurs. We built a platform, similar to what we did with Roc-A-Fella, Murder Inc., Disturbing Tha Peace, Ruff Ryders, we just provided platforms for people to build companies.”
The new 300 deal should break Thug’s label-binding chains loose and provide him clear room to get things cracking on his highly anticipated #hiTunes album or, if he’s still planning on it, his own Carter VI LP. Whether those records are still in the works or not, expect some big things from Thug in the coming months, thanks to the new 300 (by way of Atlantic) deal.