Whether through taking fans into the world of REVOLT via a Super Bowl spot for Time Warner Cable or introducing followers to the Cîroc lifestyle, Diddy has been popping up in some of the biggest commercials of the new year.
Keeping the trend going through the first quarter of 2014, Diddy appears in Italian car company Fiat's new 60-second spot, titled "Mirage."
In the clip, set to premiere on TV today (February 13), Mr. Combs shows up in the passenger seat of Fiat's new, four-door 500L and offers some wayward travelers some Aquahydrate (his own brand of performance water), moments before they end up at one of his REVOLT-authorized desert soirees.
Adding to the upbeat vibe of the clip is none other than Pharrell's chart-smashing and world-turning single, "Happy," which is nominated for Best Original Song at the upcoming Academy Awards.
Check out the Fiat commercial below, and keep your eyes on that screen, as Diddy's sure to pop up again, sooner than you think.