Kanye West Patents Cruel Summer's 7-Screen Theater Experience
During his gem-filled interview with Zane Lowe for BBC Radio 1 last month, Kanye West spoke at length about his struggle with breaking through the "glass ceiling" of his creativity. “So when I say ‘Clean water was only served to the fairer skinned,’ what I’m saying is we’re making products with chitlins. T-SHIRTS! That’s the most we can make!" Kanye exclaimed. "T-shirts. We could have our best perspective on t-shirts. But if it’s anything else, your Truman Show boat is hitting the wall." Despite the exterior factors hoping to keep him down, Yeezy is forcefully moving forward with his plans for shifting the culture, and one of the ways he’s doing so is rooted in one of his art pieces from last year. On January 12, 2012 a patent for the “Multiple Screens for Immersive Audio/Video Experience” was filed, and credits the name Kanye Omari West as its creator. It was filed months prior to the exclusive screening of ’Ye’s Cruel Summer film at the 2012 Cannes Film Festival. The innovative screening took place inside a 7-screen theater designed by New York architecture firm OMA and famous architect Shohei Shigematsu. And while he patented the immersive theater early last year, the multi-visual experience was actually one of the things the G.O.O.D. Music creator mentioned being upset about during his Lowe interview. “I shoot a film in Qatar with three camera crews, with Nate Brown, Virgil, Matt Williams, Nabil, all of these crew—all of the people that [do] every video that pops up every other day on Hypebeast that’s my crew, right?" Kanye explained. "So, we go out and shoot that, three camera crews over five days, edited over 30 days, show it in Cannes, build it in a pyramid with Rem Koolhaas’ agency, design the entire thing, put editors in it, people give a standing ovation and I do an interview in New York Times the next year to say, 'Hey, I did this and I want to let you know I did it,' right? And then, it doesn’t get mentioned in the interview.” Kanye Goes On Epic Rant In L.A., Asks ‘Do Y’all Love It When I Talk My Sh-t?!’ “[Then] a week later they do an interview with George Lucas and Steven Spielberg and they’re talking about what the next frontier of theatre will be and how it’ll be higher priced tickets and it will be something that’s surrounding you, I said, ‘Wait a second, I just only did the interview to tell people that I invented it. I made it,’” Kanye finally said, after feeling duped out of coverage for a new frontier that he discovered. So, while he may not have gotten the credit that time around, now that news of the patent has surfaced, 'Ye is all clear to push his aspirations forward. In the meantime, catch the creative genius on the road with his Yeezus tour when it hits a city near you.